MATSURI

The original purpose of Japanese festivals (which we call “Matsuri”) is to “thank God.” The verb of the noun “Matsuri” is called “Matsuru,” which means worship. So, “Matsuri” originally connotes worship or awe to gods. It refers to comforting and praying for God, or its ritual, and is derived from the indigenous God, Shinto or Buddhism. The concept of “hare” and “ke” is essential for understanding Japanese people’s feelings about festivals. “hare” is “non-ordinary,” and “ke” is “ordinary” (or “common,” “every day”). The festival is “hare”, and it is meaningful to reset “ke” by performing it gorgeously. The Japanese are looking forward to this opportunity of “hare” and use it as a source of vitality to live in the daily life of “ke.” And at that festival, they used masks. Since masking creates extraordinary things, many people called festivals gathered, and people at that time may have wanted to feel more extraordinary. Some may even have had sexual intercourse with each other.
It is also said to be an expression of the desire to be different from humans by masking. The theme of this project is “MATSURI.” By using masks, the work expresses the fascinating world view of women at Japanese festivals.
I am in charge of direction and styling. I am grateful to the team members and clothing brands for their cooperation.

If you want to check “hare” and “ke”more, please check this wikipedia.
“hare” and “ke” wikipedia