Poster & Teaser design for Retail Marketing – Mexico
The client Sólo Sanborns asked me to design a poster, billboard, and newsletter for the brand Dabney Lee. I submitted three different kind of rough designs, and clients liked all of them. And they wanted to use them all, so I featured typical products of Dabney Lee so that customers can grasp the brand’s characteristics.
When I make poster designs, I use techniques of visual guidance. And I try to make attractive posters that can achieve my purpose. I collaborate with teams such as photographers and retouchers. I was in charge of planning, progress management, and direction to contribute to product sales. Every time, I clarify what I want to convey first in the poster, decide the trend color, and produce it. I make it a rule to reflect the brand’s characteristics in the poster design as much as possible.
