SELF

Poster & Teaser Design for Retail Marketing – New York, NY
The client (Retailer) asked me to design a poster for a lot of new products of SELF.
I made it featuring typical products of SELF so that customers can grasp the characteristics.

When I make poster designs, I use techniques of visual guidance. And I try to make attractive posters that can achieve my purpose. I collaborate with teams such as photographers and retouchers. I was in charge of planning, progress management, and direction to contribute to product sales. Every time, I clarify what I want to convey first in the poster, decide the trend color, and produce it. I make it a rule to reflect the brand’s characteristics in the poster design as much as possible.