Poster & Teaser design for Retail Marketing – New York, NY
I was asked to design a poster for a lot of new products in TKO. I made it featuring typical products of the brand so that customers can grasp the characteristics.
When I make poster designs, I use techniques of visual guidance. And I try to make attractive posters that can achieve my purpose. I collaborate with teams such as photographers and retouchers. I was in charge of planning, progress management, and direction to contribute to product sales. Every time, I clarify what I want to convey first in the poster, decide the trend color, and produce it. I make it a rule to reflect the brand’s characteristics in the poster design as much as possible.
