Product Design for Production – Tokyo, Japan
Before 2015, Burberry didn’t sell its products directly in Japan. After that, a Japanese trading company called Sanyo Shokai signed a license agreement with Burberry. They were responsible for supplying Burberry products to Japan. Then, based on Burberry’s design, they adjusted the size and changed the color to suit the Japanese customers’ tastes. They have been supplying Burberry products to Japan for many years. And thanks to the efforts of Sanyo Shokai, Burberry is currently very popular in Japan. The relationship between Burberry and Sanyo Shokai had been very close and has continued, but it was finally decided in June 2015 that this license agreement would end. Until 2010, I was designing products for Burberry apparel that Sanyo Shokai handles for a long time. I designed buttons, hooks, eyelets, fasteners, umbrellas, tie clips, key chains, and more. It was a great honor for me to design Burberry’s accessory products for many years, and it was a meaningful time in my life as a designer. We’ve done so many included designs, some of which are listed in this portfolio.
When I design an apparel product, it is more important to have essential, long-lasting ease of use and quality than to pursue its uniqueness. I discuss with the craftsmen every time and discuss the details.
