mamillere

This is a lookbook work of Mamillere by fashion designer Satomi Tsujino. She creates accessories and ladies’ clothes with gorgeous handmade embroidery. Her work was published in Senken Newspaper and the Japanese fashion magazine called Soen. The designer requested that I cherish the retro atmosphere, so I chose the old building in Omotesando, Harajuku, as a shooting location. The theme is “I’m going out for a bit.” The concept is to make women proud of being fashionable even when they just go out in ordinary daily life.
I was in charge of direction and styling, and art direction. Thanks to the team members and Satomi Tsujino for their help.

Tsujino Satomi / mamillere