Poster & Teaser design for Retail Marketing – New York, NY
The client asked me to design a poster and newsletter for their brand, Clementine and Jane. As their key color of the season was gold, I used the color and featured typical products of Clementine and Jane to grasp the characteristics of the brand.
When I make poster designs, I use techniques of visual guidance. And I try to make attractive posters that can achieve my purpose. I collaborate with teams such as photographers and retouchers. I was in charge of planning, progress management, and direction to contribute to product sales. Every time, I clarify what I want to convey first in the poster, decide the trend color, and produce it. I make it a rule to reflect the brand’s characteristics in the poster design as much as possible.
Clementine and Jane
